SIMON GIDDINGS / FREELANCE DESIGNER

Motion

  • Explainer videos
  • Idents
  • Promos
My work spans from brand animations and explainer videos to title sequences and digital content, each project crafted to engage audiences and communicate messages with clarity and impact.

A Cock and Bull Story

  • Animation
This animation was created in Adobe After Effects to tell the story behind the phrase "a cock and bull story." I designed playful characters and scenes inspired by 17th-century English inns, bringing the tale to life through movement and storytelling. The project showcases my ability to blend historical narrative with engaging visuals to create educational content that entertains.

Go inspire promo

  • Promo video
For GoInspire, I developed a promotional video that brings together stock footage and kinetic typography. The animated text works in harmony with the video content, driving the narrative forward creating an energy that reflects the brand's inspiring message.

Do more with your data

  • Promo video
An animated explainer video for a data analytics company, designed to showcase the benefits of data collection in a clear and engaging way. I developed the concept, script, storyboards, and illustrations, while the animation was completed by an external team.

Print IQ ident

  • Animated logo
An animated logo for PrintIQ. The animation incorporates visual elements that reflect precision and professionalism whilst also communicating their core values.

Hatch promo

  • Promo video
I combined free stock video footage with animated text to create a simple yet effective promo for Hatch a full service design agency based in Northampton.

The journey

  • Promo video
This animated explainer video was developed for UCB to guide patients through their treatment journey after receiving a prescription. Drawing on the circular element from the logo as a key visual motif, I crafted an animation designed to create an emotional, compassionate connection with patients throughout their experience.I developed the concept, script, storyboards, and illustrations, while the animation was completed by an external team.

Sort your socials

  • Social advert
The client provided me with a voice over which they wanted to add visuals to. I used elements from their brand identity to bring the voice over to life.

Rough book films

  • Ident
I designed and animated a logo for an independent filmmaker for use in opening title sequences. The animation establishes their visual identity and sets the tone for their films, creating a professional and memorable introduction that reflects their creative style and brand.
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